Kathy Albarado, CEO
Tony Howard, President & CEO
Loudoun County Chamber of Commerce
Erika Flora, President
Alicia R. Hayes, Director, HR Field Operations
Ann Marquez, President
National Hispana Leadership Institute
John James II, President
National Black MBA Association, Inc. – Washington DC Chapter
Julie S. Copeland, Executive Director
Oscar W. Mardis, Chapter President
National Black MBA Association, Inc., D.C. Chapter
Mina Fies, Founder and CEO Synergy Design and Construction
Lynn M. Kiley, President Institute of Real Estate Management
Greater Metropolitan Washington Chapter 8
Dr. Winifred Agard Lynchburg General Hospital
Laura Labovich, CEO The Career Strategy Group
Ronda Esaw, Partner
Malcolm L. Miles, JH Miles & Associates
Megan Goffney, Executive Director
Dress for Success, Washington DC
Before / After
Futurist. Storyteller. Jedi.
CEO & Founder, IT Firm
Owner, IT Company
Proposal Manager – Federal, IT Consulting Firm
President, Management Consulting Firm
CEO, Government Consulting Company
Dalena desired to take a step “outside the box” by adding flare to her style of dress. She knew that the standard gray or black two-piece suit, paired with an oxford shirt and black pumps she was accustomed to wearing didn’t have to be her status quo. However, she wanted to maintain a level of chic, conservative style of dress – appropriate for her role as an executive of a consulting firm, authentic to her persona and appropriate for her Department of Defense (DoD) client environment.
Dalena’s first appointment with Annette was for a seasonal color assessment and a closet and wardrobe review. In addition to shopping her closet to create fresh new outfits with flare, demonstrating how to pair them with her accessories and taking snapshots of the various looks; Annette made recommendations on items to remove from the closet and pieces she should add. After the appointment, Dalena received a follow up detailed assessment capturing observations and recommendations from Annette. She also received photos of various “looks”.
Several weeks later, Dalena reached out to Annette to schedule a personal shopping session. She had several important events to attend in the next week to include a prestigious award dinner – SmartCEO. Dalena’s company was a finalist for an award. Annette knew Dalena’s outfit needed the “wow factor;” especially since there was a chance she would accept an award on a large stage, with bright lights and with a couple hundred people watching in the audience. Annette styled Dalena in a power red (jewel tone shade which was determined to be in her color pallet) eye-catching top, paired with a tailored black pencil skirt and elegant black lace fabric pumps. Dalena not only stood out in the crowd at the event, her company won the award and she was ready to “ShowUp!” front-and-center stage to accept it on behalf of the company.
Patsy – Landed the Job!
Corporate Attorney, Fortune 500 Insurance Company
Patsy worked at her company for seven years in the same position. It was time to take charge of her career by advancing her role, leadership and visibility in the organization. While she had some company exposure and visibility, she knew she needed to take action to advance to the next level. Then came the big opportunity to interview for a position in corporate headquarters that would allow Patsy to elevate her strategic leadership within the company.Patsy knew she would need to do more than simply fly “into town” for the interview; she would need to “show up” – from the moment she walked into the room, to when and how she greeted all of the members of the candidate selection team, to what she said and how she responded during the interview, to negotiating a salary – if she was going to get selected. Patsy already had the reputation and respect within her company. ShowUp! helped Patsy land the job by standing out from her competition and making the right impression by looking and acting the part.
Liz – Ready for the Stump!
Elizabeth (Liz) knew she needed to “show up” on day-1 of her campaign as a candidate to become a Virginia House of Delegates. Her passion for politics, in-depth knowledge of the issues and drive to serve were amazing – and more important, made her an electable candidate.
Liz also knew that the only thing holding her back from being ready to “show up” on the stump on day-1 was that her personal packaging (i.e. her appearance) needed be elevated to project the part of a strong politician – polished, poised, confident, and credible. This is where ShowUp! came onto the scene.
After several meetings and discussions with Liz about her goals and aspirations, we decided that a full makeover was in order. She had three months before her candidacy kick-off event, so we got right to work.
First, we tackled the basics – style assessment, color analysis, body and face shape analysis and more. Next on to her closet, assessing item-by-item. Then, off to shop. And finally, finishing touches – make up tutorial and consult and hair styling appointment with ShowUp! strategic partners.
The end Result, Liz was transformed from the inside out, just in time for her kick-off! Liz’s confidence and credibility soared and so did the campaign contributions and endorsements. She successfully raised more than $275K and was endorsed by two power players in the political arena, Emily’s List and Democracy for America.